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Illuminated floor advertising
Illuminated floor advertising
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Illuminated floor advertising
The projection of illuminated advertising on the floor is a major innovation for stores, as it transforms the sales space into an immersive, dynamic experience. Here's why this technology is innovative:
1. Enhanced customer experience
- Immersive effect: Grab customers' attention and engage them with dynamic visuals.
- Interaction: Interactive projections react to customers' movements, creating a playful and engaging effect.
2. Impactful visual communication
- Non-intrusive advertising: Unlike traditional screens, it captures attention without overloading the store's visual space.
- Easy personalization: Real-time display of promotions, messages and animations according to events or seasons.
3. Differentiation and Brand Image
- Modernity and innovation: Allows stores to stand out from the crowd with innovative and uncommon technology.
- Memorable experience: Reinforces brand identity and creates positive word-of-mouth.
4. Space optimization
- No physical constraints: No need for screens or physical supports, freeing up space for products.
- Flexible installation: Can be deployed in different locations according to store needs.
5. Encouraging purchase and directing customer flow
- Guidance and navigation: Illuminated arrows, directional messages to certain areas of the store (promotions, new products).
- Dynamic marketing strategy: Real-time promotions to influence purchasing decisions.
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Illuminated floor advertising