LIGHTPUB Light Image Projection Technology for Click and Collect: An Asset for Visual Merchandisers

In an increasingly digitalized world, physical stores need to innovate to attract and retain customers. One emerging technology that is gaining in popularity is the projection of luminous images on the floor, particularly used for the click and collect service. For visual merchandisers, this technology offers numerous advantages for energizing points of sale and boosting sales.

What is Light Image Projection?

Illuminated image projection uses projectors to display images, directional light arrows or messages directly on the store floor. These projections can be static or animated, and are often interactive, reacting to passing customers.

Advantages of LIGHTPUB illuminated signage for Click and Collect

1. Visual appeal

Light projection creates captivating visuals that immediately attract customers' attention. For click-and-collect areas, this means that customers can easily locate where to pick up their purchases, making the experience more fluid and enjoyable.

2. Orientation and guidance

By projecting arrows, paths or messages, technology helps orient customers throughout the store. This reduces confusion and improves traffic flow, which is particularly useful during busy periods.

3. Product Promotion and Offers

Visual merchandisers can use projections to highlight specific products or temporary promotions. For example, attractive images or animations can encourage customers to buy additional items when they visit the store to collect their orders.

4. Interaction and engagement

Interactive displays encourage customer engagement. By making the click and collect process more fun and interactive, customers are more likely to spend more time in-store, increasing the chances of upselling.

5. Personalization

Thanks to advanced content management systems, visual merchandisers can adapt projections very easily. This makes it possible to personalize messages according to current promotions, special events or even customer preferences.

Illuminated image projection is an innovative technology that offers many advantages for visual merchandisers. By improving wayfinding, making click and collect spaces more attractive, and fostering customer engagement, this technology is a powerful tool for increasing sales and enhancing the in-store experience. Visual merchandisers who adopt this technology can not only make their stores more dynamic and attractive, but also meet consumers' growing expectations for a fluid, interactive shopping experience.