In-store merchandising luminous logo projection
In-store merchandising luminous logo projection
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In-store merchandising luminous logo projection
Light projections on the floor are an excellent way of creating a visually attractive atmosphere in a store and highlighting your merchandising. Here are a few ideas and tips for using logos or images projected onto the floor in a store merchandising context:
Brand logo:
Project your company logo on the floor at the store entrance to reinforce brand awareness and create a memorable experience for customers as soon as they arrive.
Featured products:
Use light projections to highlight specific products. For example, if you have a promotion on shoes, project images of shoes on the floor near the corresponding department.
Guiding paths:
Create light paths to guide customers to specific sections of the store. This can help highlight specific product areas or direct traffic to promotional areas.
Special events:
When hosting special events or seasonal sales, use light projections to announce these special occasions on the floor.
Themed ambience:
Create a thematic ambience in your store by projecting patterns or images that correspond to the season, a holiday or a particular celebration. For example, for Christmas, you could project sparkling snowflakes.
Durability:
Use energy-efficient LED floodlights to minimize power consumption. LED floodlights are also durable and offer a wide variety of color and pattern options.
Sharing on social networks / UX:
The light produced by LIGHTPUB technology is of the highest quality, as is the visual rendering. There's no flickering, which doesn't bother even the most fragile (epileptic and autistic), and it also encourages sharing on social networks by making it easier to take smartphone photos.
Light projections on the floor can help enhance the customer experience, highlight your products and create a visually appealing atmosphere in your store. Just make sure you use them strategically for best results.
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In-store merchandising luminous logo projection